POMACCI — Fixing E-Scooter Chaos Through Micro-jobs

Designing a mobile app to connect food enthusiasts through shared dining experiences, from concept to prototype.

Role

UX/UI Design Intern

Industry

Mobility

Duration

3 months

Problem: Misparked scooters causing urban clutter
Impact: Concept validated through Maze tests with 85% positive response

1. Discover: Growing city-level frustration

Increased usage of shared e-scooters led to frequent sidewalk blockage and public complaints, yet no service directly addressed relocation.

2. Define: Who are we solving this for?

We found that many Gen Z users are open to small side jobs if they’re fast, local, and app-based. This became our target: people who want flexible micro-income and care about their community.

3. Ideate: A new form of participation

We ideated POMACCI, a reward-based app where users could:

Spot misplaced scooters
Relocate them properly
Earn points/rewards based on impact

Problem: Misparked scooters causing urban clutter
Impact: Concept validated through Maze tests with 85% positive response

1. Discover: Growing city-level frustration

Increased usage of shared e-scooters led to frequent sidewalk blockage and public complaints, yet no service directly addressed relocation.

2. Define: Who are we solving this for?

3. Ideate: A new form of participation

We ideated POMACCI, a reward-based app where users could:

Spot misplaced scooters
Relocate them properly
Earn points/rewards based on impact

4. Design: Making it simple and gamified

Key design elements:

Live scooter map
Relocation instructions
Contribution leaderboard and rewards

5. Test & Insights

Maze testing with 20 potential users:

85% said they would “likely use the app”
Feedback suggested high motivation if rewards were real-time and location-specific

Reflections

This project was an invaluable opportunity to apply UX/UI design principles in a real-world setting, contributing to a product that promotes social connectivity and culinary exploration. It challenged me to think creatively about how to meet user needs and preferences, enhancing my skills in research, design, and collaboration. The experience underscored the importance of user feedback in the design process and the impact of thoughtful design on user engagement and satisfaction.

Reflections

Other projects

Redesign project: A project to improve the meals feature with an 83% increase in user views

A project to improve VoC for users who were frustrated by the lack of out-of-stock information on the cafeteria menu.

Lift-it — Safer Weightlifting through Motion Tracking

Revolutionizing the educational ecosystem with a mobile app designed to enhance interactive learning and peer collaboration.

Leah Kim

Leah Kim

Leah Kim